Sidewalks peppered with used cigarette butts are an inevitable sight in many cities. But we've been working to reverse this trend with a little help from our friends at Mindshift, who specialize in the use of research, data, and design to create behavioral change.
Based in Norway, their scientific research methods inform product and infrastructure design to alter social trends for the better. Philip Morris Nordics commissioned Mindshift to carry out a study on the effects of nudging behavior on adult smokers.
“People naturally adapt to the environment around them. By changing the design, or the context, you could also help to change behavior,” said Ida Kopperstad, a behavioral scientist at Mindshift.